Effective selling should be any business’s number one priority. But it might not be that obvious to everyone.
You might be approaching how to sell to customers the wrong way.
Because you are trying to convince, instead of employing effective marketing & selling techniques that will enable you to reach more while you sell less.
HOW TO SELL ANYTHING
You should be wondering how to sell to customers. Not how to sell to people who aren’t a customer at all yet.
This is the mistake that most entrepreneurs are making: they’re wasting good time and energy trying to convert, when they should be taking that same time and allocating it to reaching more people.
Reach out to every single person in your industry who could have a positive impact on your life. Find the people that are intrigued. Then, spend your time there, with the people who cared to begin with. It’s not worth it to spend a month or two or three going one by one with people you aren’t even sure will buy from you in the end.
Don’t try to convert the un-convertable.
Time is your number one asset. It is an extremely precious commodity to have. So why waste it? Use all the time you have on the people who get it. Apply your time to where there is fertile ground. Reach out to a wider base if you have to. It might take a lot of work to find your customer base, but it sure beats talking and talking to people who are never going to help you out.
Why waste time trying to sell to the 64% of the early/late majority who need an innovator or early adopter to recommend the product or service (through social) anyway. Instead, focus on building a tribe around people who already get what it is you do and deliver as much value as you can to them so that they are inspired to help you share your message with the world.
Effective selling means putting in the work. Try and reach every single person who could have an impact on your business. And get this: the more you reach out, the more opportunities will arise for a connection to be made. Put in an extra one or two hours every day to go beyond the place you’ve already been looking. Trust me; it’ll be worth it.
That is where we come in. That is what we do at SimpleRocks.
In a world of noise and disconnection, we understand that marketing needs to be authentic, inspiring and personal. And we help our clients tell their story in a busy social media world, create a lasting and meaningful relationship with their audience and sell effortlessly.
People buy from people they like and trust.
And your role is to GIVE-GIVE-GIVE, build trust and then ASK for the sale.
This is how you can differentiate your brand and grow your business.
But for this human to human model to work, you MUST care to grow, and commit to growing if you want more time and money to create the business and life you want.
Because if you don’t care about growth, you don’t care enough about transformation. If you don’t care enough about transformation, you don’t care enough about commitment. If you don’t care about commitment, then you won’t care enough about passing that commitment that EVERYONE needs to get results you can deliver.
So if you don’t do it, how do you expects others to do it?
ARE YOU STILL HERE?
Look. I may not know you personally, but if you’re here right now there’s one thing I know for sure:
You deserve the lifestyle that comes with making big money and a big impact with your business… And you deserve to sleep soundly at night knowing that you don’t have to use sleazy sales tactics to get there.
Well, here’s what we do at SimpleRocks: We help smart business owners bring in new business, day in – day out, so they can use their time more effectively, stop chasing clients and finally do what they love!
Just so we are clear…
We don’t try to win you over. We spend zero time convincing people to believe what we believe in.
You know, on a throw back:
- The internet came to life back in 1997
- The same year, in 1997 email marketing entered the marketing world
- Google adwords along with SEO came to life in 2000
- If you still think that today this is the ideal way to do marketing and not through social media, well we have no interest in wasting our time to try and convince people we are right.
However, if you feel ready to grow your business and your income, get in touch with us, TODAY!
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